Our first full day in Bali was rainy, so we spent the late afternoon inside drinking tea and early evening drinking cocktails at a free happy hour in one of the hotel’s bars. The view, even while raining, was great.
Here we are, drinking a decent Sauvignon Blanc from Chile. Here’s a tip: if you are interested in a decent inexpensive wine while traveling, Sauvignon Blanc from nearly everywhere is a pretty safe bet. Same goes for a Malbec, but stick to ones from Argentina.
While at Rin we read a really interesting article from Berkeley on how the front of a wine label influences brand perception and likelihood of purchase. Here’s the gist of it:
- Images, rather than color or pattern, have the most impact on purchase intent.
- People perceive quality and success with images typically associated with wine (grapes and Chateaus) and this increases the likelihood of purchase. The opposite is true for images of strange animals (like a platypus).
- Pink on a label doesn’t sell but it turns out Orange isn’t that bad, at least for selling Cabernet. Blue and Burgundy are the best colors for this grape.
More random musings in future posts…